Stay tuned instagram post

Stay tuned instagram post DEFAULT

Ideas for Instagram captions that increase post engagement

Looking for more engagement on Instagram? These resources help you write Instagram captions that drive engagement.

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Ideas for Instagram captions that increase post engagement

Transcript: We're both on Instagram, right? Let'slevel with each other for a second. Have you ever spent, like, way too long trying to capturethe perfectly stylized, perfectly framed, cool but not-too-cool type of photo andthen you've used your 4 million editing apps to make it look just perfect? And then by the time you're actuallyready to publish the darn thing, your brain is fried and youhave no idea what to say. How do I sound deep and meaningful? Will any of my followers evencare or will I look like a fool? What if no one answers my question? If you've ever struggled with writingthat Instagram caption (myself included) or you're just burnt outof ideas, in today's video, I'm covering Instagram caption ideasyou can use for your business in 2019. And these aren't just any old captions. These are captions that are designed toget more engagement and to convert those followers into customers. And stay tuned until the end where I'mgoing to share how you can get five free caption templates that you can steal anduse in your business today so that we can turn more of thosefollowers into customers. Writing strategic captions hasworked for my friend Taylor Marsden, who started her... See more →

Transcript: Here’s a riddle: What’s only 125 characterslong, yet has the power to get you sales? It’s an Instagram caption! And in today’s video, we’ll share fivecaptions that dropshippers can use to get noticed on Instagram. Hey all, it’s Jessica from Oberlo. Today we’re talking about Instagram captions. We’ll talk about what they are, why theymatter, and what makes a good Instagram caption. By the end of this video, you’ll have fivecaptions you can use on your Instagram page. And don’t worry -- these captions work forsupplier photos, professional product shots, and everything in between. So whether you’re just getting started oralready an Instagram heavyweight, you’ll find these captions super helpful. Before I give you these captions, just onemore thing: To stay competitive in dropshipping, you have to keep learning. Hit subscribe to make sure you don’t missfuture videos about how to be successful with dropshipping. Alright, let’s dive into Instagram captions. First, what are Instagram captions? Simply put, Instagram captions are the writtendescriptions below an Instagram photo. They can contain text, emojis, hashtags, andtags. They can’t contain clickable links. Instagram captions are limited to about 330words, or 2,200 characters. Alright, now that we know what Instagram captionsare, why do they... See more →

Key quotes:

  • "Attention-grabbing captions put a stop to the endless scrolling and compel users to spend more time on your post."
  • "Piquing interest in the first line increases the chances that your viewers will click to “See More” and spend more time viewing your post, which will positively affect your ranking within the Instagram algorithm."
  • "Considering the demographics of Instagram and your existing audience persona at large (including everyone who interacts with your brand both online and in the real world), how would you describe your IG followers? These questions will give you the foundation you need to adapt your brand voice for the Instagram platform."
  • "Is there a story you can tell that will help your audience think about this theme in a new way? This piece of the caption equation is absolutely essential to not only driving engagement on Instagram but also influencing your audience to engage with your brand as a whole."
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Key quotes:

  • "However, what drives conversion is a well-crafted caption spreading a clear message related to your brand while encouraging users to follow, like and share."
  • "In cases where you need to add more information or include a CTA in your caption, writing a few short paragraphs is completely acceptable."
  • "Some Instagram accounts have also managed to use it as a micro-blog and write long captions telling a story or offering important updates and thoughts."
  • "While the main post can include a great image with a couple of words to support the photo, it is the caption that tells the complete story and shares useful details with the users."
  • "2) Prompt audience to tag their friends in comments: Include CTAs in your posts asking users to tag friends who would find the information useful so as to get some new eyes on your content and increase visibility."
  • "It is, therefore, recommended to divide the text into short paragraphs with extra spacing to make the content easier to read and increase activity on CTA elements."
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Key quotes:

  • "Use your caption to give people an additional reason to like, share or comment on your post — don’t just double down on the content of the picture itself."
  • "Here’s an example of how to do that: Let’s say you run an Instagram account for a widget company and you’re posting an image of the widgets being manufactured."
  • "A better way to approach the caption would be to tell a story about the manufacturing of your widgets that offers a larger lesson or inspirational message your audience can take from it."
  • "When you tell a story in a caption, start with a simple line that grabs your audience’s attention and sparks curiosity."
  • "But when you write that opening line, don’t lead with the punchline to your story — you want build up to a big reveal at the end."
  • "Here’s an example: Let’s say I was captioning a post about legendary comedian Mel Brooks and wanted to tell a story about how he got his start."
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Key quotes:

  • "Writing great Instagram captions is one of the best ways to encourage people to interact with your posts and in turn increasing your engagement."
  • "A compelling Instagram caption is an opportunity to increase engagement on your posts, reach new audiences and drive leads to your website."
  • "This leaves you with only one option if you want to generate leads from your Instagram posts — drive your followers to your bio using a clear call to action in your caption, where you can direct them to your webpage."
  • "That said, you don’t necessarily have to use emojis in every Instagram caption for your brand as well."
  • "Crafting your Instagram captions around these questions will help your audience relate more to your captions, resulting in increased likes, comments and shares."
  • "You can inspire people to take action by asking them to visit your link, buy your product, use your branded hashtag, or even just like the post and share it with a friend."
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Key quotes:

  • "Other brands have used these ideas to impress their followers, build their audience, and boost their sales."
  • "This infographic from Unmetric reveals the most engaging types of brand posts on Instagram."
  • "If you’re trying to succeed with Instagram marketing, use these tips to see what works best there."
  • "Here are some easy tools to help you make speedy graphics: Associate your product with your brand values, heighten its exclusivity, or share how it solves a pressing problem of your audience."
  • "Perhaps using wildly popular tags like #ootd or #tbt works for huge brands that have already built an engaged audience."
  • "Instagram is a great place to connect with your audience and build up know-like-trust with them! Share quotes or short videos from customers explaining how they use and love your product or service."
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10 Creative Ideas On What To Post On Social Media For Higher Engagement

“If you want engagement, be engaging. Be conversational. Ask questions. Leave room for your audience to add their voice.” – Darren Rowse

Is it easy for brands to engage their followers on social media nowadays? No, it isn’t. You may post a number of attractive ads presenting your new products, informing about discounts or special offers, and yet, people won’t be engaged. Why? Because nobody likes being bombarded with marketing messages all the time. You need to know what to post on social media in order to drive engagement.

To draw people’s attention and engage them, you need to post other types of content than primarily ads. You need to show your audience that your business isn’t focused only on selling, but also on providing help, support and… entertainment. That’s right! Entertainment. No matter what your business is connected to – gastronomy, tourism or merchandising, you need to be able to entertain your audience.

Are you ready to learn how to do that? If yes, scroll the page down a bit.

What To Post On Social Media For Higher Engagement

Let’s be honest: there aren’t many strategies to use that guarantee boost in engagement on social media. In fact, there is one main strategy, which doesn’t cost much, gives great results and anyone can take advantage of it. All you have to do is to regularly create and share posts, which are:

  • original,
  • fun,
  • helpful,
  • visual,
  • inspirational,
  • … and, above all, non-promotional.

Once you start doing it, you’ll notice a difference in customer and brand engagement on your social media page. Now, to give you an idea of what types of posts I’m talking about, here are ten creative posts that will make a difference and improve your social media strategy:

#1 User-generated content.

User-generated content can be defined as any type of content (such as blog posts, videos or images), which was created by users (i.e. unpaid contributors) and posted on social media platforms. In other words, it’s a situation during which users promote your brand, and not you.

Although user-generated content is to a certain extent promotional, it feels more natural and native-like than traditional ads.

Here are a few statistics about user-generated content that you may find interesting:

  • According to a survey, 51% of Americans trust user-generated content more than information on a company website or news articles about a company when they search for information about a brand, service or product.
  • As much as 98% of Millennials are more likely to engage with a post created by a friend than by a brand.
  • Brand engagement receives a 28% boost when users are exposed to both user created product videos as well as professional content.

Thus, user-generated content can have a huge positive influence on the relationship you have with your customers: it can build trust with your customers, improve customer loyalty and increase engagement.

Now, the question is: how can you take advantage of it? It’s simple. Find user-generated content and share it on your social media page. Check how GoPro does it on Instagram (also, look at the number of Likes):

social media post example

Let me guess what you want to say now: it all sounds and looks wonderful, but it’s easier said than done. I understand you. Completely. If you’ve never heard of user-generated content or never used it before, you may find the whole idea complicated and have a lot of questions. Thus, let me try to answer a few of them and so, start you off:

  1. How can I find user-generated content? The best way is to use hashtags.
  2. What if nobody promotes my brand? Take matters into your own hands and start encouraging users to post videos, reviews or images of your products, for example, by creating a user-generated content contest.
  3. How often should I share it? As often as you find appropriate. Make sure there’s always a variety of posts on your social media page.

Final tip: remember to always give credit to the user.

#2 “Stay Tuned!” posts.

Did you know that, according to a study, we’re happier to anticipate and desire a product than actually acquire it? Thus, by the same token, we’re more excited and engaged when we wait for something unexpected to happen rather than when things just happen. Where’s the fun in receiving everything immediately, after all?

Now, let’s see how you can use this knowledge in practice to increase engagement on social media. Check this Facebook post by Tupperware:

social media post example

Can you see the genius in it? Basically, Tupperware informs their audience that something big is going to happen soon and asks them to keep in touch for more information. That builds tension, a sense of anticipation as well as excitement. Take a look at the number of Likes. Over two hundred – pretty nice, right?

Now, to maximize the effect of a “Stay Tuned!” post, you can start a discussion. Ask people to guess what’s going to happen and share their thoughts in comments. You can also offer a reward for first correct answer.

#3 Memes and inspirational quote posts.

A meme can be defined as a virally-transmitted cultural symbol or an idea. In other words, it’s a captioned image intended to be funny by ridiculing human behavior, common rules or situations.

What you need to know about memes is that:

  • They are like an infectious disease. They travel from person to person through social media within a second.
  • They help us remember. Did you know that when you hear an information, you remember only 10% of it three days later? But, if that information is accompanied by an image, you remember 65% of it?
  • They produce an immediate reaction and so, can be extremely engaging.

Here’s an example of a meme post on Instagram:

social media post example

Do many brands use memes in their marketing strategies? No, not many, because not everyone succeeds to drive high engagement with them. Creating and using memes requires some practice. However, it can give marvelous results. Lego, as you can see above, received over 23k Likes for their meme post. Amazing, isn’t it?

If you decide to try to drive engagement on social media with memes, remember to make sure there’s a connection between your meme and your brand, products or services. Also, make it funny and memorable.

If you’re not convinced about trying memes in your marketing strategy, you can always create inspirational quote posts:

social media post example

They also boost engagement and add variety to your social media page. So, use them as well.

#4 Storytelling.

Why do we love stories? We love them because they are one of the most powerful forms of communication, they can be told in various media (images, movies or text), and above all, because they evoke various feelings and emotions in us, such as empathy, compassion and cooperation.

Since we like stories so much, many brands decided to focus more on storytelling than traditional marketing strategies. They find that storytelling develops deeper and stronger relationships with your customers.

What’s more:

  • 92% of consumers want brands to create ads, which feel like a story,
  • Brand storytelling has an enormous influence on engagement on social media. According to a study, it can boost shares even by 585%.

Thus, using storytelling in your posts can be a great way to increase Likes, comments and shares regardless of the channel. Check how Oreo tells their story on Twitter:

what to post on social media example

If you don’t know what story to tell your audience, think about recent events. Was there any party in your company? Maybe you took a trip together? Or, perhaps you did something creative? If yes, tell your followers about it.

#5 Helpful content.

I believe this point comes with no surprise, right? Sharing helpful, high-quality, thought-provoking and compelling blog posts on social media can have an enormous positive effect on brand as well as customer engagement. No wonder, then, that according to statistics, 66% of marketers reported using blog posts in their social media content and 65% planned to use blogging more often in their marketing strategy in 2017.

Have you? If not, it’s about time to start. Take example from Neil Patel:

what to post on social media example

Also, remember, you can share various types of content from various sources:

  1. Share new content that appears on your blog. This way you not only engage your customers, but also, drive traffic to your blog, generate more leads, increase brand visibility as well as awareness.
  2. Share other people’s content. This way you also provide entertainment for your audience. Moreover, you show them that you’re not scared of your competitors. That builds trust.

#6 Discussion posts.

Discussion posts, or, in other words, posts that ask questions are a perfect choice if you want to strengthen relationships with your customers and build a community. Remember, people love to talk about themselves, their experiences and share their opinions with others, so asking them a question is a great way to increase social media engagement.

Here’s what you may also find interesting:

  • Sprout Social discovered that 79% of Millennials as well as 84% of other generations prefer those brands that let their personalities shine on Facebook.
  • 30% of Millennials engage with a brand on a social media platform at least once a month.

Thus, starting a conversation on social media can be a great way to boost engagement by interacting with your audience. Let them speak. If you’re wondering what questions to ask your followers, take example from other brands:

social media post example

You can also challenge your audience, just like Tucan Travel does it:

social media post example

There are many possibilities, so be creative!

#7 Contests (or competitions).

Are social media contests powerful in 2018? Yes, they are! They can increase engagement (since they are exciting and fun events), build your email list as well as inspire virality.

Still, many brands are not sure whether to include social media contests in their marketing strategies. Why? Because they believe that although a contest can increase customer engagement, it can discourage people to share brand’s content, fail to inspire purchase decisions and fail to encourage participants to recommend a brand to their friends. Is that true? As a matter of fact, no, it isn’t. According to a research by Tamba:

  • 5% of people who enter contests continue to share brand’s content after the promotion ends.
  • Contests do influence purchase decisions for 3 in 4 participants.
  • Almost 3 out of 4 people are more likely to recommend a brand, which runs contests and offers giveaways.

As you can see, running social media contests doesn’t have a negative influence on your marketing strategy. In fact, it can improve it. So, give it a try, just like Ikea does it on Twitter:

what to post on social media example

#8 Seasonal posts.

Another great way to engage your audience is to show off with your creativity. That’s right! People love to see that you can create a unique and fun post, which evokes positive feelings and emotions, such as happiness, amusement, love or inspiration. Remember, your audience doesn’t want to see a corporation behind your brand, but a human being who is compassionate, authentic, honest, generous and has a good sense of humor.

Now, a great way to show your personality is to create and share fun seasonal and holiday-themed posts about your brand. Check how Renault rocks with their seasonal content on Instagram and follow in their footsteps:

what to post on social media example

#9 Infographic-like posts.

A few words about infographics: they are visual representations of data as well as information, they allow you to convey a message quickly and in a visually attractive way, and they educate, entertain and provide valuable information to your audience.

No wonder, then, that many marketers include infographics in their blog posts. In fact, when asked which type of visual content had the highest engagement, 40% answered that original graphics (ex. infographics).

So, since most brands know that infographics work, why don’t they create short infographic-like posts and share them on social media? My best guess is that most brands haven’t thought about it, yet, or find the idea ridiculous. After all, an infographic has a bigger size than a standard social media post. Right… But, who said that infographics on social media have to be long? Take a look at this creative image post from EcoFriendly Life:

what to post on social media example

Does it drive engagement? Looking at the number of Likes and shares, it definitely does. So, would you give it a shot and create your own unique infographic-like post? If you’ve never created any infographics, check free online graphic-design tools, such as: Canva, Piktochart or Venngage. Use them to your advantage.

#10 Video tutorials.

Video tutorials (DIY projects and crafts) are another type of content that can increase engagement on your social media page. How come? Well, video tutorials teach your audience something new and help them improve their skills. They also send your audience a message that you’re serious about giving them the best content possible.

What’s more, video is a great tool to entertain your audience. According to research, more than 50% of users prefer to see videos from brands rather than other types of content. So, creating video tutorials may be the right strategy to use to drive more engagement on social media.

To give you an idea of how a video tutorial can look like on social media, check Instagram posts by CraftFactory. Their video tutorials are creative and fun:

social media engagement example

Conclusion: What To Post On Social Media For Higher Engagement

Since we don’t live in a world of magic, nothing can ever be done by itself, unfortunately. Thus, engagement on your social media page won’t grow by itself. It needs your help. So, it’s about time to start acting! Check the ideas discussed in this article again, make a good use of them and observe how your posts go viral.

Also, remember, nobody Likes, follows, shares content and buys from brands that don’t post interesting content on social media regularly. So, to see results, spend more time on creating and posting original content on your social media page.

Your effort will pay off.


About the author:

Emily Johnson is the founder of and the content strategist at OmniPapers. She writes insightful articles about digital marketing, social media, remote work and productivity. Her blogs about content marketing and blogging help writers improve their skills. Feel free to follow Emily on Twitter.

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How to write good Instagram captions to engage your audience on Instagram?

Instagram is all about pictures, right? Well, not exactly. Instagram captions, especially the good ones, can bring you many benefits. Bring your caption game to the next level after reading our tips, inside this article.

Now, when you catch the audience’s attention by having a polished profile bio and make them want to stay for a while by having a consistent theme and grid, there is also a chance to start building relations and engagement.

Adding good Instagram captions to your posts can be very beneficial for you. You can use them for various reasons. They help you create more of a personal connection with your followers, encourage your audience to engage and create a community, allow you to share your thoughts and opinions, help you show the human side of your Instagram profile.

A picture is worth a thousand words

In this article, you will learn:

  • how important words are on Instagram;
  • how to write good Instagram captions;
  • how to increase your audience and build brand awareness, thanks to a good caption;
  • how to find Instagram trending hashtags
  • how to find posts with specific keywords.

Monitor Instagram hashtags and check their performance

Instagram Captions

The visual side of any Instagram profile is the most important thing. There are great tools out there that will help you create great visuals, for example, Instasize.

But it’s one thing to maintain followers because of great photography, and quite a different thing to build an engaged community on your Instagram business profile. This community helps you build brand awareness, promote your brand and products, reach a new audience, find organic brand advocates, and of course, it will help you sell more.

This means that a number of your followers should be active on your profile, not only liking your posts, but also by commenting on them and engaging in discussion. If the engagement rate falls between 3% and 6%, we can say it’s good. If more, that’s great, but if less, you need to adjust your Instagram strategy.

A long, long time ago… ZzzZzz.

Stop here. A photo caption is not a place for writing long stories. You have 2,200 characters available, but keep it brief. Short Instagram captions, that are clever or funny at the same time, are what we are looking for.

Unless your profile is about sharing specific knowledge, you should let the post speak for itself. The caption should provide context for the photography, inspire your followers, and show brand personality.

Keep the style of the caption consistent with your brand style and character, but adjust the communication to this platform. Here, a very important thing is getting to know your audience.

Instagram is a friendly place, a place for an informal and relaxed style of communication. Your audience here doesn’t expect formal messaging as they do on other social media channels or your professional blog.
Write a nice, direct caption, and don’t hesitate to make use of your sense of humor. And, of course, don’t forget about proper grammar and spelling.

Cool captions are not always serious captions. You can write funny captions or attitude captions if you feel like it. Your Instagram caption can reflect your mood or be completely imaginary.

Even though the best Instagram captions are the ones coming from your imagination and creativity, there are some tips that you can use to step up with your caption game to the next level.

Psst, try free our media monitoring tool. Social media monitoring will give you all the information you need to boost your Instagram presence. Monitor hashtag performance, analyse the sentiment, and check the social media reach. Start your free trial here (no credit card required).


As I said, Instagram is a place for informal communication. Using emojis is a great way to show your current mood, brand personality, and add a blast to your captions. This is also a good way to point out the most important part of your caption by using arrows, fire, or a megaphone icon. Or whatever you want. Have fun using emojis, but remember to not overuse them.
🙂 👩‍🏫 💻 📷 📖 🎓 🤓 📝


instagram post engagement rate

The algorithm is one of the most important things you need to keep in mind while managing your Instagram business profile. It is no secret that the algorithm can enhance profiles with high engagement.

The picture you post can encourage people to click on the heart icon below, but the caption is what you can use to encourage people to post a comment, engage in discussion, and even more.

A good caption can do a lot! The first thing you can do is inspire people to comment on the post. A great idea is to ask a question, ask for advice, or encourage people to share an experience with you.

In the feed, Instagram shows only the first few words of your caption. A good idea is to start with a question or call to action. It will catch your audience’s eye and make them want to click on the “show more” button where they can read the whole explanation. Make the first part of your caption super engaging!

Use trending hashtags

Instagram trending hashtags can increase your Instagram reach. The key is to find the right hashtags that will resonate with your audience and help you reach exactly the people you need. Adding a trending hashtag to your Instagram post can help you enhance it.

Here is an article on how to find trending hashtags on Instagram, if you want to become a master of this field.

You can manually search for hashtags used in your industry but that’s not the most optimal way of boosting your Instagram presence.

Take a look at the list of trending hashtags hidden inside your social listening tool.

How is the list generated? Brand24 analyses the online talk around your company and based on the analysis creates a list of the most popular hashtags.

Incorporating trending hashtags into your Instagram caption will help you reach wider audience and make your content more visible.

list of Instagram trending hashtags that will help you reach new audiences

Get your list of trending hashtags here! Start free trial (no credit card required)

Write a caption with a good call to action!

A good Instagram caption is a caption with a clear call to action. You can ask people to click on a link in your bio (remember? it’s the only clickable link on your profile). And using a browser link that is easy-to-remember and easy-to-type into the internet isn’t a bad idea, like one from or another shortener.

The next thing you can do, is asking your audience to answer a question, as I mentioned before, but also ask them to tag someone in the comments section. This will bring new people to your profile. Before you do this, think about the words you need to use to be sure that the people who come would be interested in your offer, and stay on your profile longer than just for a contest or short game.

Another thing, of course, is a call to action for sales. You can dare people to test your product and share their experience in the comments. Or buy a limited series of products, etc.

By using actionable, and not passive words, you can encourage people to react and engage. This is a great step to gain favor with the Instagram algorithm, and the first step to building a real community around your profile.

Preparing and scheduling your content can be difficult, especially if you work in a team. To make the process a bit easier, take a look at content creation and publishing tool, for example, Contentcal. The tool will help you draft content, create templates, and curate your posts!

Play a game!

Instagram terms allow contests to be organized on the platform. What’s even better, as an organizer, you’re allowed to ask people to share posts or Stories, and also tag their friends in comments. This definitely helps you increase brand awareness.

Place “giveaway,” “contest,” or “challenge” in the first words of the caption.

Best Instagram posts are the ones that catch the attention of your followers. These keywords surely will. Everyone is interested in winning something!

Feature the audience.

Last, but not the least, thing which can help boost engagement (with the algorithm too!) is user-generated content. While you grow your audience and inspire them to spread the word about your brand and products, you can start to share pictures from your fans profiles on your brand profile. This will encourage people to post more branded content – everyone wants to feel appreciated by the brand they like.

Always ask the author for approval to repost content!
Instagram doesn’t have a native sharing option. You need to use an external application or save the photo and post again. Doing this without agreement is copyright infringement, which you would like to avoid, with all its legal consequences. Also, tag the author in the photo you post and in the caption. Sharing your engagement with your customers is always a good idea!

Sum up!

If you were looking for Instagram captions ready to copy and paste, we are sorry, but we don’t believe in the power of repetitive captions. We believe in your creativity and intelligence though. We are sure that with the use of our tips, you will create the best Instagram captions ever. Why? Because you know your audience best and you know how to attract their attention or engage with them.

Here is a short list of things you should focus on and use while preparing your Instagram caption:

  • write brief captions;
  • check your grammar and spelling;
  • be informal and funny, showing brand personality;
  • use emojis, but not too much;
  • start your caption with a CTA;
  • encourage people to write comments and tag people;
  • organize contests and challenges;
  • feature user-generated content.

An Instagram caption is all about words (and emojis). Part of it is also about hashtags, which can either help your profile or bring about a shadowban for the account. In one of the next articles for the Instagram series, you will learn how to use hashtags on Instagram to increase your Instagram reach and gain a new audience, and also find out why your hashtags may not be working on Instagram.

Stay tuned!

Do you want to know more about media monitoring and social listening?
Take a look at our free crash course in media monitoring!

Relevant reads

Gloria ・ Global Marketing & Community Manager @Brand24, Instagram expert, passionate mobile photographer, Quora active user, red wine & dachshunds lover.


Tuned post stay instagram




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